Making things make sense!
Build your brand with clarity, simplicity & strategy.
Costello's Makery helps you simplify your digital presence, strengthen your brand, and create systems that actually work - so you can spend more time doing what you do best.
Who this is for
Is this right for you?
You're a small maker, tradesperson or small service business owner.
You want to look professional without hiring a big agency.
You’re ready to simplify and move forward.
Your current site looks dated or doesn’t show up on Google.
You’re launching something new and need an online home that reflects it.
You want to stand out in your local area and present a unified, trustworthy identity online and offline.
Why
Your website is your shopfront. But without visibility it's like a billboard in the woods - Our systems & channels are the roads leading to it.
People remember logos, colours and visuals more than names. Our Branding Kit helps you make the right first impression, consistently - whether someone finds you through a flyer or a social post.
This isn’t generic agency work. These services are created by someone who understands your business and knows what it’s like to build from scratch. With 28 years experience building multiple small businesses & brands of my own.
No jargon. No overwhelm. Just clear, effective services for small businesses - solopreneurs, makers, tradespeople, mechanics and tutors who want to simplify and grow with confidence.
Simple process. Clear pricing.
You answer a few questions and leave the rest to me.
Get started with a business kit
Simple, honest pricing
One complete package. A few useful add-ons. No hidden costs, no agency markup, no surprises.
Most popular
Business Starter Kit
Only £950
fixed price
Everything your business needs to look professional, get found and win customers - built in 7 days.
✓ Brand foundations
values, tone of voice and visual identity so everything looks like it belongs together
✓ Logo design or refinement
Clean and versatile, works online and in print
✓ Professional Wix website
Up to 5 sections, fast loading, great on every device
✓ Copy written for you
We use your onboarding questionnaire so you never face a blank page
✓ Image selection and direction
The right photos, in the right places
✓ One strategic growth mechanic
One idea built in to help win more customers, not just look better
✓ One round of revisions
We get it right before it goes live
✓ One month of aftercare
Small amends and questions covered after launch
Add-on
Google & Reviews Kit
Only £195
standalone or add-on
Most customers search locally before they buy. This makes sure they find you and trust what they see.
✓ Google Business Profile
Created or fully optimised
✓ Business description
written for local search
✓ Categories and service areas
Configured correctly
✓ Contact details
Configured correctly
✓ Up to 10 photos
Selected and updated
✓ Review request system
Set up and ready to use
✓ Review response template
Written for you
✓ One weekly action tip
To keep your profile active
Add-on
Brand & Print Kit
Only £295
standalone or add-on
Put your brand in people's hands. Designed, printed and delivered direct to you.
✓ 1,500 business cards OR 500 flyers
Your choice
✓ Double-sided design
Using your brand assets from the project
✓ Strategic design advice
we think about how print works alongside your digital presence
✓ Copy written for you
We use your onboarding questionnaire and use the messaging that matters
✓ Digital JPEG files included
Your designs to keep and use as often as you like in your social media for example
✓ Printed and delivered direct to you
All printed and delivered to you ready for you to distribute and start promoting your brand in your customer's hand!
Save £245
The Full works
Brand, website, Google visibility and print collateral. Everything a small business needs to look professional, get found and win customers — all in one go.
£1,440 separately
Only £1195
You Save £245
✓ Business Starter
✓ Google & Visibility Kit
✓ Print Kit
One project · One person · Fixed price
How it works
1. Get in touch
Send me a message, email or enquiry through the site.
2. Answer a few simple questions
I’ll send you a quick online questionnaire to gather the basics about your business, services and goals.
3. I recommend the best fit
Based on your answers, I’ll suggest the right kit and send over a clear quote.
4. Leave the rest to me
You don’t need perfect wording, polished branding or professional photos. I can shape the message, improve the visuals and build the whole thing into a clean final draft.
5. Review your first draft
Once your project starts, I’ll send over the first version for you to check and request any changes.
6. Final tweaks and launch
Once approved, I’ll finalise everything, send the invoice and get your new website or materials ready to use.
ADDITIONAL SERVICES
Ecommerce
Shopify Store Build
quoted on request
From £1500
For product businesses ready to sell online properly — on a platform built for it.
✓ Shopify store setup
and full configuration
✓ Theme selection & customisation
to match your brand
✓ Payment and shipping setup
Ready to sell from day one
✓ Copy written for you
We use your onboarding questionnaire so you never face a blank page
✓ Image selection and direction
The right photos, in the right places
✓ Up to 20 products listed
With titles descriptions and images
✓ Basic SEO configuration
So your products get found
✓ Handover and walkthrough
So you will know how to manage your own store
Product imagery
Product Presentation
per batch of 10 products
From £150
Your products are good. They need to look it.
✓ Background removal and cleanup
Clean, consistent images on any background
✓ Colour correction & enhancement
Accurate appealing colours that enhance your products
✓ Lifestyle mockup creation
Your product in real-world scenes without a photoshoot
✓ Consistent sizing and formatting
Right dimensions for your store and social media
✓ Digital files delivered
Organised, labelled and ready to upload
I build on Wix for standard business sites and Shopify for ecommerce. I do not offer development or maintenance on WordPress, Squarespace or other platforms.
About Me
Hi, I'm James.
After 28 years of building businesses - including growing a multi-location company of my own, losing it and starting again from scratch - I know how confusing and overwhelming the early stages of business can be. Along the way, I have learned one thing above everything else: most small businesses do not need more complexity. They need clarity.
Costello's Makery exists to give trades, makers and local service businesses exactly that. A brand that makes sense. A website that actually works. A simple process that does not require you to become a marketing expert overnight.
Costello’s Makery cuts through the noise and focuses on what actually helps small businesses move forward with clear offers, simple websites, practical tools and honest lessons from real-world experience.
Subscribe to my newsletter & follow my journey, where I show how small ventures can be started quickly, tested properly and grown step by step. I share what I learn and work with businesses that want straightforward help from someone who has been in the trenches themselves.
Recent Work
What people are saying
Rob Hilton, Timbercation - Cumbria
“Working with James has been a fantastic experience from start to finish. He took the time to really understand what Timbercation is about and translated that into a website that feels authentic, professional and perfectly aligned with our brand.
The whole process was straightforward and collaborative. James handled everything from the structure and design of the website through to refining our messaging, as well as producing high-quality promotional flyers and digital images we can use across social media. The finished result has given us a much stronger online presence and marketing toolkit to grow the business.
James brings a rare mix of creativity, practical business thinking and attention to detail. If you’re looking for someone who genuinely cares about helping small businesses to present themselves properly and to stand out, I would highly recommend Costello’s Makery."
Win
Enter to win a free brand & website build - worth £950
Each month I take on one small business and build their complete brand and web presence for free - documented publicly as a case study.
Enter below for your chance to be next.
Enter the draw
Tell me about your business and your biggest frustration with how you look online. Takes two minutes.
Winner drawn monthly
One winner per month for three months. If you don't win, you go on the July waiting list — first in line!
Documented publicly
Every winning project is shared in full — brief, decisions, result and the client's words. You get the work. I build the portfolio.
The Business Starter Kit - full project, FREE.
Brand foundations, logo, professional Wix website, copy written for you, images and one strategic idea to help win more customers. Everything. Done in 7 days.
✓ Brand identity
✓ Logo
✓ Website
✓ Copy
✓ Growth mechanics
✓ Worth £950
By entering you agree to be added to the Costello's Makery mailing list.
No spam. Unsubscribe any time. Winners contacted directly